SAMPLE AD CREATIVES
CONTEXT:
Kilo is a CRM designed to help gym owners generate more sales appointments while saving time.
We made a joke out of “Matty”—the poor gym owner who used to spend 2 hours a day calling leads, only for Kilo to start doing it automatically.
Over the course of nearly two years, this ran on social and snatched up thousands of new leads for Kilo’s products.
As it turns out, goofs can make you a lot of money.
Lo-fi as they look, these ads have been remarkably effective at flagging down prospects and pulling them into owned content ecosystems, where we engage with them more formally and educationally.
Think of the funnel as Step 1: “Hey there silly goose…” Step 2: “…kidding aside, we actually have something important to say.”
CONTEXT:
Two-Brain Business provides one-on-one mentorship to independent gym owners, helping them build ethical, sustainable, and profitable businesses.
For a high-ticket offer like mentorship, the consideration stage is very long. Put differently, almost nobody signs up without a lot of convincing first.
For that reason, we place specific emphasis on growing Two-Brain’s email list. In this case, this means giving away valuable information (“How to Make $100K Working 4 Hours a Day”) in exchange for contact information.
We find that these delightfully weird video memes rake in new contacts.
CONTEXT:
“Omnipresence” is a key aspect of driving gym owners towards the conclusion that it’s worth it to switch software.
In other words, it won’t be enough to say it once.
That’s why we aim to show up repeatedly with the same message (“Kilo saves you money, time, and stress”), but in different forms, presented as memorably as possible.